
With our expert esport psychology consulting,
Malmö FF managed to win eAllsvenskan
Advancing esports performance with proven sport psychology methods—tailored for gamers.
Manage nerves, build lasting confidence, and stay in control when it matters most. Whether you're grinding ranked or stepping onto a stage, your mental game is trainable.
We introduce gamers and fans to the habits of high performers — helping you optimize your training, bounce back from slumps, and care for your well-being.
Sharpen your focus, raise your game, and grow as both a competitor and a person. The mental side of gaming is often what separates good from great.
Esport psychology is psychological support tailored specifically for the gaming world. We help players, teams, leaders and organizations develop the mental skills that actually matter in esports — managing nerves, building confidence, staying focused under pressure, communicating better, and finding a sustainable balance between competing and everything else in life.
Esport psychology helps players and teams perform better and feel better — often at the same time. Working with a sport psychology consultant can improve focus, emotional control, communication, resilience and decision-making. It can also help with the things that sustain a gaming career long-term — motivation, balance, healthy habits, and knowing how to bounce back when things don't go to plan.
We work with individual players, competitive teams, coaches, leaders, schools, event organizers and organizations. Whether you're looking for one-on-one consulting, a workshop for your team, a lecture for a school, or a partnership for an event, we'd love to talk about what that could look like.
Gaming performance and physical health are more connected than most people think. Sleep, movement, nutrition and social connection all affect how you think, react and feel during play. We help players build sustainable habits in these areas — not as a lecture, but as part of their overall development as a competitor and a person.
Social media can be a great tool for connection and community — but it can also disrupt sleep, fuel social comparison, and expose players to criticism and toxicity. We help players develop a healthier relationship with social media, so it works for them rather than against them.
All AEP members hold a university degree in sport and exercise psychology — at minimum a bachelor's degree, with most having completed a master's degree as well. We also all have genuine personal experience with esports and gaming, which is what makes our approach feel relevant rather than theoretical.
Confidentiality is one of our core values. What you share with us stays with us. The only exception is when we consult internally within the AEP team to make sure we're giving you the best possible support — and we only do that with your consent and without sharing personal details. When working with teams, we sometimes work in pairs to offer broader perspectives, but the same principles always apply.
We are based in Sweden but work both online and in person — which means we can support you wherever you are. We have worked with players, teams and organizations across Europe and beyond, across a wide range of esports titles. Online sessions give us the flexibility to work around your schedule and time zone, while our in-person presence at events means we also show up where the community actually is.
Our prices vary depending on the type and scope of the service you need. The best way to find out how much our services cost is to contact us and tell us about your situation and goals. We will then work with you to create a customized plan that suits your budget and needs. The first conversation is always free — so there's nothing to lose by reaching out.
Getting started is simple — just send us an email at info@aep.gg with your name and a brief description of what you're looking for. We'll get back to you as soon as possible to schedule a free first conversation, where we get to know your situation and explore how we can help. We look forward to hearing from you!

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