Advancing Esports Performance - Association of Esports Psychology (AEP)

Developing Sweden’s premier sport organization’s esports wing & creating a nationwide learning platform

Bridging the physical and virtual gap, we showcased how sports psychology can enhance athletes’ performance & well-being

Exploring the social and digital aspects of esports as part of a vast network of worldwide researchers

Supporting gamers and stakeholders to excel in esports and life at the world’s largest gaming and esports festival

Guiding the League of Legends community with esports psychology at Riot Games’ LEC championship events

Why Esport Psychology?

Mindset and Emotion Mastery

Manage nerves, build lasting confidence, and stay in control when it matters most. Whether you're grinding ranked or stepping onto a stage, your mental game is trainable.

Performance Routines and Skill Optimization

Whether online or at live events, we introduce gamers and fans to the habits of high performers — helping you optimize your training, bounce back from slumps, and care for your well-being.

Competitive Edge and Success

Sharpen your focus, raise your game, and grow as both a competitor and a person. The mental side of gaming is often what separates good from great.

Explore more benefits

Frequently Asked Questions

What is esport counseling?

Esport counseling is a service that provides psychological support and guidance to esports players, teams, and organizations. Esport psychology consultants help their clients cope with the mental and emotional challenges of competing in esports, such as stress, anxiety, motivation, confidence, communication, and performance.

What are the benefits of esport psychology?

Esport psychology can help esports players improve their health, well-being, and performance by teaching them how to use psychological skills and strategies to enhance their cognitive, emotional, and behavioral aspects of esports.

How can esports players develop and maintain positive emotions?

Esports players can develop and maintain positive emotions by engaging in activities that they enjoy, finding meaning and purpose in their esports participation, expressing gratitude and appreciation for their achievements and opportunities, celebrating their successes and learning from their failures, and cultivating positive relationships with their teammates, coaches, and supporters.

How can esports players improve their physical activity and health?

Esports players can improve their physical activity and health by following a balanced diet that provides them with adequate energy and nutrients for their esports performance and recovery, drinking enough water to stay hydrated and prevent fatigue and cognitive impairment, getting enough sleep to restore their physical and mental functions and enhance their memory and learning abilities, avoiding excessive use of caffeine, alcohol, tobacco, or other substances that may impair their health and performance, and engaging in regular exercise that improves their cardiovascular fitness, muscular strength, flexibility, coordination, and balance.

How can esports players cope with the social media impact?

Social media can help esports players connect with their fans, peers, and supporters, as well as express their emotions, opinions, and achievements. However, social media can also have some negative effects on individuals, such as disrupting their sleep quality, triggering social comparison, exposing them to criticism and harassment, and distracting them from their personal goals. Therefore, gamers need to manage their social media use in a way that maximizes the benefits and minimizes the risks. They can do this by setting boundaries and limits on when and how much they use social media, choosing the platforms and content that are most relevant and positive for them, seeking feedback and support from trusted sources, developing a positive self-image and self-esteem, and using social media as a source of inspiration and motivation.

What is your education?

All of our AEPs have a university degree in sport and exercise psychology, with most of us having completed at least four years of study at Halmstad University. In addition, we all have experience and expertise in esports and gaming. This combination makes us unique and qualified to provide esport counseling.

Is what we discuss during counseling sessions confidential?

Confidentiality is one of our core values as AEPs. We respect your privacy and trust, and we do not disclose anything you or your team share with us during counseling sessions. However, as part of our professional practice, we may sometimes consult with other AEPs in our team to provide you with the best possible service and support. We do this only with your consent and without revealing any personal details or sensitive information about you or your case. We also work in pairs when we work with teams, so that we can offer you more perspectives and insights.

From where are your services provided?

We are based in Sweden, but we offer our services online, so we can work with you wherever you are. In fact, we have worked with top teams and players from all around the globe, across various esports titles and genres, such as League of Legends, Counter-Strike, Dota 2, Fortnite, and more. So we have the experience and expertise to help you achieve your esports goals, no matter what game you play. We are very flexible and adaptable to your needs and preferences.

How much do your services cost?

Our prices vary depending on the type and scope of the service you need. The best way to find out how much our services cost is to contact us and tell us about your situation and goals. We will then work with you to create a customized plan that suits your budget and needs. And don’t worry, the first meeting is always free, so you have nothing to lose by reaching out to us!

How do we get started?

Getting started with us is easy and simple. Just send us an email at info@aep.gg with your name, contact information, and a brief description of your situation and needs. We will get back to you as soon as possible and schedule a free and no-obligation first meeting with you. In this meeting, we will get to know you better, assess your strengths and areas for improvement, and discuss how we can work together to help you succeed in esports. We are looking forward to helping you become the best gamer or esports team you can be!

Association of
Esports
Psychology

Trusted by great organisations & businesses

Why Esport Psychology?

Mindset and Emotion Mastery

Performance Routines and Skill Optimization

Competitive Edge and Success

Previous Events

Our Work in the Community

Performance and Well-Being Counseling

Media

For Parents

Social Responsibility and Impact

Frequently Asked Questions

Whether you're a player chasing performance, a parent seeking answers, a researcher, or an organization building something meaningful in gaming — we are here to support!

Privacy

Help

Company

Are you interested in speaking with one of our consultants?

Association ofEsportsPsychology

Trusted by great organisations & businesses

Why Esport Psychology?

Mindset and Emotion Mastery

Performance Routines and Skill Optimization

Competitive Edge and Success

Previous Events

Our Work in the Community

Performance and Well-Being Counseling

Media

For Parents

Social Responsibility and Impact

Frequently Asked Questions

What is esport counseling?

What are the benefits of esport psychology?

How can esports players develop and maintain positive emotions?

How can esports players improve their physical activity and health?

How can esports players cope with the social media impact?

What is your education?

Is what we discuss during counseling sessions confidential?

From where are your services provided?

How much do your services cost?

How do we get started?

Whether you're a player chasing performance, a parent seeking answers, a researcher, or an organization building something meaningful in gaming — we are here to support!

Are you interested in speaking with one of our consultants?

Association of
Esports
Psychology