Association of Esports Psychology (AEP) is a global organization with roots in Sweden that helps gamers and their communities thrive in esports and in life. We offer professional services, educational resources, and support for gamers, coaches, teams, parents, and anyone interested in esports. Our team of sport psychology consultants have extensive experience working with gamers and esporters of diverse backgrounds, genders, ages, and skill levels. We also have a track record of successful projects and events that showcase our expertise and passion for esports. Some of our achievements include hosting sport psychology segments at the LEC finals and the Olympic Virtual Series, helping Malmö FF win the Swedish Championships in FIFA, opening Sweden’s first Esports laboratory, helping people with disabilities access gaming worlds, and winning an award for the best workshop at ENYSSP and presenting at the Esport Research Network conference.

Whether you are a casual player or a competitive athlete, a tournament organizer or a media partner, AEP is here to support you on your esports journey. Contact us and let us know how we can help you achieve your esports goals!

Fill out the form below or reach out to us via email [email protected]. We look forward to hearing from you!


Common Questions

Esport counseling is a service that provides psychological support and guidance to esports players, teams, and organizations. Esport psychology consultants help their clients cope with the mental and emotional challenges of competing in esports, such as stress, anxiety, motivation, confidence, communication, and performance.

Esport psychology can help esports players improve their health, well-being, and performance by teaching them how to use psychological skills and strategies to enhance their cognitive, emotional, and behavioral aspects of esports.

Esports players can develop and maintain positive emotions by engaging in activities that they enjoy, finding meaning and purpose in their esports participation, expressing gratitude and appreciation for their achievements and opportunities, celebrating their successes and learning from their failures, and cultivating positive relationships with their teammates, coaches, and supporters.

Esports players can improve their physical activity and health by following a balanced diet that provides them with adequate energy and nutrients for their esports performance and recovery, drinking enough water to stay hydrated and prevent fatigue and cognitive impairment, getting enough sleep to restore their physical and mental functions and enhance their memory and learning abilities, avoiding excessive use of caffeine, alcohol, tobacco, or other substances that may impair their health and performance, and engaging in regular exercise that improves their cardiovascular fitness, muscular strength, flexibility, coordination, and balance.

Social media can help esports players connect with their fans, peers, and supporters, as well as express their emotions, opinions, and achievements. However, social media can also have some negative effects on individuals, such as disrupting their sleep quality, triggering social comparison, exposing them to criticism and harassment, and distracting them from their personal goals. Therefore, gamers need to manage their social media use in a way that maximizes the benefits and minimizes the risks. They can do this by setting boundaries and limits on when and how much they use social media, choosing the platforms and content that are most relevant and positive for them, seeking feedback and support from trusted sources, developing a positive self-image and self-esteem, and using social media as a source of inspiration and motivation.

Confidentiality is one of our core values as AEPs. We respect your privacy and trust, and we do not disclose anything you or your team share with us during counseling sessions.

However, as part of our professional practice, we may sometimes consult with other AEPs in our team to provide you with the best possible service and support. We do this only with your consent and without revealing any personal details or sensitive information about you or your case. We also work in pairs when we work with teams, so that we can offer you more perspectives and insights.

Are you ready to take your esports performance and well-being to the next level? Then you have come to the right place. We are the AEPs, and we are here to support you in achieving your esports dreams!

Getting started with us is easy and simple. Just send us an email at [email protected] with your name, contact information, and a brief description of your situation and needs. We will get back to you as soon as possible and schedule a free and no-obligation first meeting with you. In this meeting, we will get to know you better, assess your strengths and areas for improvement, and discuss how we can work together to help you succeed in esports.

We are looking forward to helping you become the best gamer or esports team you can be!

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